After I saw this , I was checking with Mathilde and got the response from her as below. I invested in Rossio already and hope this below info could be useful for all the investors and potential investors to make a decision.
We are aware that there has been some chatter about one of our companies, Fresh.Land, going on on Nomad gate. We would like to address this at once.
Rossio Palace and Fresh.Land are independent companies with independent economies.
Fresh.Land was founded in 2015 as a passion project to help farmers break free from middlemen and bring fresh, natural raw products in season straight from the farm to the consumer. Its an innovative digital model, challenging the existing food supply chain where products are chemically treated and stored for months in cold chambers. Fresh.land has won many prizes and awards for rethinking a more sustainable food supply chain.
Like most Ecom companies, Fresh.Land experienced extreme growth during Covid, but when restrictions were lifted, sales dropped substantially. We had to cut costs rapidly and restructuring the group.
The Danish sales subsidiary was closed in February 2022 and 50 employees were laid off in Denmark, while operations continued in Portugal, Spain, Denmark and Sweden.
This downturn in the marked, affected all companies in the e-commerce food space. Hello Fresh lost 60% of their market cap in Q1/2022. The biggest player, Aarstiderne, were interviewed for an article about the difficult times, where they compared 2022 with the years during the financial crisis and called it a ānear death experienceā. All the supermarkeds that went online during covid (FĆøtex, Coop etc.) have closed their online division after significants losses. The only online supermarked left in Denmark is nemlig.com, which reported the biggest loss in its history in 2022.
Some journalists in their search for āclick batesā profited from our brand recognition, by publishing some sensational articles portraying Filipe and I as culprits, which has no truth in it. We have no court cases neither personally nor with any of our companies. This was also addressed to the journalist in below email:
āHi Simone, You must correct the false information you write about us in FĆødevareWatch. There are no legal proceedings against us as individuals nor our companies and any recommendation for bankruptcy quarantine has been waived, as the trustee agrees with us that there is no basis with the documentation that has been provided. Your journalism is bordering being harassment. You must remember that you represent a media for the food industry - not against the food industry. I have no further comments. Best, Mathildeā
If in doubt that Fresh.Land still exists and is going strong, feel free to go to Instagram (there is plenty of external validation, that Fresh.Land is a company loved by our customers and farmers):