Ok good to know…but at first it perplexed me how nomads could have such a cookie cutter site…now I think I understand the business better and this seems a possible analysis of the problem:
Because fintechs are building their tech stacks by using non-original stuff, they then think Oh well we’ll do the same for the website…maybe the maxim should be further developed to say:
Inward facing use stock : Outward facing only original
So all outward facing engagement with your customers and marketing to them should be done with your own originally produced stuff. I guess some people might call it branding.
What that does is make you like a recognizable thing/entity/person…people like to relate to people…and we can say people like to relate to recognizable and familiar things. So even though it’s a business and not a person (unless it’s a corporation haha) people have relationships with things (teddy bears, dogs, cereal boxes, companies, wild bucks in Omaha) and they only gonna have a relationship with a uniquely attractive thing. Not a cardboard box.
A kid eating his cereal can have a very strong relationship with the box of cereal in front of him…everyday looking forward to seeing and reading it while simultaneously experiencing the pleasure of the sugar mixing in with the cold milk and the crunch. They will not experience that with a plain box with no original characteristics.